Can Your Banking or Financial Website Win an Award? April 5, 2008
Posted by fantonel in : Banking, Financial, Websites , add a comment
The Web Marketing Association recently released their standards report on specific benchmarking data to help financial and banking services industry create better websites. “As the standard of excellence for websites continues to increase, web visitors are increasingly picky about what they consider to be an effective website,” said William Rice, president of the Web Marketing Association. “Financial websites going forward will need to find a balance between what the web visitor craves in terms of innovation and technology and what the industry demands in terms of regulation.”
The WebAwards competition evaluates financial websites on seven criteria that combined create effective websites:
- Design
- Innovation
- Content
- Technology
- Interactivity
- Copywriting
- Ease of use
The 2007 WebAward for Best Financial Web site went John Hancock Funds, LLC for Financial Professional Website.
Companies and organizations wishing to have their financial services Web site evaluated can learn more at WebAward08.org.